A clear campaign starting point
Mohamed Salah Hegazy — Media Buyer & Tracking Specialist
This site is in beta
Media Buying× Tracking
Review the campaign essentials
Data informs the next step
Open to new work
FreelancePart-time
Google Analytics 4GTMMeta AdsTikTok AdsShopifySallaGoogle AdsChatGPT AdsSnapchat Ads
What can I help with?
Media Buyer
Clearer campaigns, decisions based on data.
Meta · Google · TikTokSnapchat · ChatGPT
Tracking Specialist
Accurate events and connected measurement tools.
GTM · GA4 · PixelsLearning website design
Learning to build clear, easy-to-browse websites.
Shopify · WooCommerceSalla · WordPress · Zid
Tracking & integrations
Types of work I have done setting up and reviewing tracking for e-commerce accounts.
Tracking & event reviews
Setting up and reviewing website tracking, and addressing issues with event recording.
Catalogs
Working with catalog settings, catalog issues and their advertising connections.
New pixel setup
Creating a new pixel, installing it on the website and connecting it to the relevant platforms.
GA4
Installing and configuring GA4 and connecting it to measurement and advertising tools.
Microsoft Clarity
Installing Clarity as part of the website tracking setup and understanding website usage.
Google Ads & integrations
Installing Google Ads tracking across the website and connecting tracking and measurement tools.
Websites I worked on
Carbon Originals, an e-commerce store I worked on, from the homepage to product and collection pages.
Nazil, an Android app I built to download video, audio and images from links, with a library to keep files organised.
Fahm Alwajba, a Qatari e-commerce website for incense, burners, charcoal and home fragrances, with an Arabic shopping experience across desktop and mobile.
Tools I use and learn
Google Tag ManagerGA4Meta Events ManagerTikTok Events Manager
Microsoft Clarity
Microsoft ClarityMeta AdsGoogle AdsTikTok AdsSnapchat AdsYouTube Ads
ShopifyWooCommerce SallaWordPressZid
ExcelGoogle SheetsNotionChatGPTClaude
How I buy media
The goal before the ad
Understand the business, audience and goal so the campaign starts with a clear need.
Measurement before optimization
Review conversion events and tracking setups to understand what the numbers represent.
Data before decisions
Compare performance, costs and campaign results, then identify the next optimization step.
Communication throughout
Keep requirements clear for the client and team, linking follow-up to a report and next step.
Each step built on the last.
From surveying to accounts and tracking — a journey of skills building on each other.
Background · Geography and GIS
I worked in surveying before moving into performance marketing and account management. The same approach stayed with me: organizing details, understanding the bigger picture and turning it into a clear next step.
Golden House · Data Entry & Customer Service
Customer data, operational support and customer service.
MINDSINC · Account Manager
Client communication and execution follow-up.
DOKKAN · Account Performance Manager
Accounts, campaigns and team coordination.
Freelance · Media Buyer
Paid campaigns and performance analysis.
DOKKAN · Tracking Specialist
Internal transition to tracking and data accuracy for e-commerce accounts. Alongside WordPress website design.
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